What do I offer?​

With my background as both a music data specialist and musician, I bring a unique blend of expertise and empathy to my work. Whether it’s offering data-driven advice and guidance to artists, their teams, or companies operating within the music industry, it all comes from someone who understands firsthand what it’s like to be an artist.

How can we work together?​

In a typical engagement, we begin with an evaluation period to understand your goals and audit your existing data sources, systems, and practices. From there, we work together to identify and prioritize opportunities to unlock deeper insights, create more efficient processes, and optimize strategic intiativies. After producing actionable recommendations, we can help scope out the necessary resources and develop an achievable roadmap for your desired outcomes.

Depending on the level of support that best fits your needs, we can work directly with your teams on implementation, create bespoke deliverables, or offer ongoing guidance and feedback to ensure success. If you're interested in making the most out of your data, let's chat!

Services are tailored to your data needs​

While there are many shared points of interest and data across different types of businesses in the music industry, each organization has a unique structure and set of needs. Below are some common categories and examples of where I can provide value in our collaboration.

For artists, management, labels, etc.​

If you’re an artist or work with artists to build a sustainable career out of making music, examples of where I can help include:

• Educating artists and teams on performance metrics, recommendation algorithms, and audience analytics to make better informed day-to-day decisions about releases, marketing, and fan engagement
• Hands-on training and development for your team on how to think about and use data, including identifying the right tools and mentoring skills development
• Unifying and leveraging your existing data sources to provide a 360 view of revenue performance and identify potential audience segments and trends
• Setting up and optimizing social media advertising campaigns and budgets, from walking through pixel setup to comimg up with strategies and testing frameworks
• Supporting tour and live performance planning by identify key markets and venues for live shows

For music startups and companies​

If you’re building a company targeting customers or users in the music industry, examples of where I can help include:

• Building your insights stack from 0-1, from setting up your first event data model to helping you build a world-class team
• Developing a success framework tailored to your business goals, such as defining OKRs and KPIs and building reporting systems
• Tracking user activity and optimizing your customer funnel from acquisition to retention
• Performing user research and gathering critical user feedback via surveys, combining qualitative and quantitative insights to inform product improvements
• Delivering and prototyping ad hoc data solutions, including exploratory data analysis, analytics engineering, and ML modeling